AirAsia partners with latest Rajinikanth film Kabli

AirAsia partners with latest Rajinikanth film Kabli

AirAsia partners with latest Rajinikanth film - kabaliorgin

AirAsia, a low-cost airline, has signed up as official airline partner for the feature film Kabali, starring superstar Rajinikanth, according to a press release.

With the movie script requiring an airline to be featured in the film, AirAsia aircraft was used in a few sequences, said a spokesperson for AirAsia India.

AirAsia will have customised in-flight menu to promote the movie and sell Kabali-themed in-flight merchandise. A couple of other promotions are being planned around the release of the movie, she said.

In the past, AirAsia was associated with a few movies such as 3, Samar, Neram and Maan Karate, the spokesperson said.

Amar Abrol, CEO, AirAsia India, said in the press release that Kabali has already generated a lot of buzz even before its release. The delight and celebration is only going to get better with all the action being planned around the movie release.

(This article was published on June 16, 2016)

Source : http://www.thehindubusinessline.com

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